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Marketing 201
Chapter 3
18
Marketing
Undergraduate 3
09/30/2013

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Term
environmental scanning
Definition
acquiring of info in order to interpret potential trends
Term
social forces
Definition
demographic characteristics of population and its values
Term
demographics
Definition
characteristics of its population
Term
Baby boomers
Definition
1946-1964 generation
Term
Generation X
Definition
1965-1976 generation
Term
Generation Y
Definition
1977-1994 generation
Term
Blended family
Definition
family formed by the merge of two members of separate family units
Term
Gross income
Definition
total amount of money made in one year by a person
Term
Consumerism
Definition
grass roots movement aime at increasing the influence of consumers or institutions
Term
self-regulation
Definition
attempt by an industry to regulate itself
Term
Caveat emptor
Definition
"let the buyer beware"
Term
Consumer bill of rights
Definition
codiefied ethics of exchange, JFK
Term
Economic espionage
Definition
collection of trade secrets and info on a company's competitor
Term
Code of ethics
Definition
formal statement of ethical principles and rules of conduct
Term
social responsibility
Definition
organizatios are part of a larger society accountable for actions
Term
Triple-bottom line
Definition
recognition of the need for organizations to improve the state of people
Term
cause marketing
Definition
occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through promotion of a product
Term
social audit
Definition
systematic assessment of a firms objectives in terms of social responsibility
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