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Living with Art
Chapter 10 Study Guide
31
Art History
09/24/2010

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Term
Graphic design differs from the fine arts in its emphasis on the communication of:



Definition
a specific message
Term
Graphic artists usually communicate through:
Definition
words and pictures
Term
The factors which have contributed to the influence of graphic design include the revolution in travel and communication in the 20th century, the Industrial Revolution, and:
Definition
the printing press
Term
Graphic designers often invent symbols for corporations; such symbols are called:
Definition
logos
Term
The tools used by graphic designers include drawn or painted illustration, _______, and _________.
Definition
type/ photography
Term
In order for an advertisement to be successful, it must first be:
Definition
noticed
Term
A famous graphic artist noted for his magazine covers is:



Definition
Norman Rockwell
Term
Probably the _________ has had the most influence on graphic design in the 20th century.



Definition
computer
Term
Rockwell’s success was based on his portraying:


Definition
ordinary people doing ordinary things
Term
Today’s most advanced graphic designers can create new and different word pictures by:



Definition
designing an original typeface
Term
Cover design is the main factor in people’s decision:
Definition
to purchase a magazine
Term
One of the most celebrated 19th-century artists, Henri de Toulouse-Lautrec, created posters for the famous dance hall called the:
Definition
Valentin.
Term
The _________ first made it possible to devise a notice that could be reproduced in large numbers and distributed widely.
Definition
the printing press
Term
Although symbols convey information and embody ideas,:
Definition
those ideas may change radically with time.

they have no meaning in themselves.

their meaning is invented by cultural use.

Term
The ancient symbol from Chinese philosophy that embodies a worldview of mutual interdependence is the:
Definition
taiji.
Term
According to the author, graphic design as we know it today has its roots in two developments. They are:
Definition
the printing press and the industrial revolution.
Term
Which graphic design team developed the familiar set of symbols used today to communicate information across language barriers to international travelers?
Definition
Cook and Shanosky
Term
A ________ is often the first and key element in creating a complete corporate identity.
Definition
logo
Term
An image created to accompany words is called:
Definition
an illustration.
Term
The logo __________ was developed by an artists' collective to carry a message about AIDS.
Definition
Silence=Death
Term
__________ is the arrangement and appearance of letters in graphic design.
Definition
Typography
Term
With his design for a spread in Ray Gun magazine illustrating an article on musician Morrissey, _________ subverted traditional graphic design principles.
Definition
David Carson
Term
Broadsides, first appearing in the ____ century, were single sheets that argued political or religious causes, told of recent events, and advertised festivals and fairs.
Definition
15th
Term
Graphic design used to be known as __________ art.
Definition
commercial
Term
The development of __________ in the 19th century introduced the widespread use of color in posters.
Definition
color lithography
Term
Following the Russian Revolution of 1917, the __________ applied their artistic skills to designing posters, industrial products, and everyday items in hopes of creating a new society.
Definition
Constructivists
Term
In 1525, with the advent of moveable type, _________ created a unified alphabet that could be mass-produced.
Definition
Albrecht Dürer
Term
Designing for the Web adds the potential for___________ -reactions to choices made by a visitor to the site.
Definition
motion and interactivity
Term
The American graphic designer who created some of the most memorable logos for IBM, UPS, and ABC is:
Definition
Paul Rand
Term
The Saturday Evening Post published this artist's work throughout most of his career.
Definition
Norman Rockwell
Term
A designer's blueprint for books and magazines and other works in print is called:
Definition
a layout