Shared Flashcard Set

Details

International Marketing
marketing
48
Marketing
Undergraduate 3
10/15/2008

Additional Marketing Flashcards

 


 

Cards

Term
80/20 Rule
Definition
In behavioral market segmentation, the rule of thumb that 20 percent of a company's products or customers account for 80 percent of revenues or profits
Term
adaptation approach
Definition
Managments use of highly localized marketing programs in different country markets
Term
adopter categories
Definition
categories from the adaptation approach. Innovaters, early majority, late majority, and laggards.
Term
aesthetics
Definition
A shared sense within a culture of what is beautiful as opposed to ugly and what represents good taste as opposed to tastelessness
Term
Andean Community
Definition
A customs union comprised of Bolivia, Columbia, Ecuador, Peru, and Venezuela.
Term
Arbitration
Definition
A negotiation process between two or more parties o settle a dispute outside or the court system.
Term
Association of the Southeast Asian Nations (ASEAN)
Definition
A trade bloc comprised of Thailand, Vietnam, Malaysia, etc.
Term
Attitude
Definition
In culture, a learned tendency to respond in a consistent way to a given object or entity.
Term
balance of payments
Definition
The record of all economic transactions between the residents of a country and the rest of the world.
Term
behavioral market segmentation
Definition
The process of performing market segmentation utilizing user status, usage rate, or some other measure of product consumption.
Term
Belief
Definition
In culture, an organized pattern or knowledge that an individual holds true to be about the world.
Term
Benefit segmentation
Definition
The process of segmenting markets on the basis of the benefits sought by buyers.
Term
Big Emerging Markets (BEM)
Definition
Countries that have experienced rapid economic growth and represent significant marketing opportunities.
Term
Call option
Definition
The right to buy a specified amount of a foreign currency at a fixed rate, up to the options expiration date.
Term
capital account
Definition
in a country's balance of payments, the record of all long term direct investment, portfolio investment, and other short and long term capital flows.
Term
Cartel
Definition
A group of sepreate companies or countries that collectively control prices, control output, or take other actions to maximize profits.
Term
Centrally planned capitalism
Definition
An economic system centrally characterized by command resource allocation ad state resource ownership.
Term
characteristics of innovations
Definition
relative advantage, compatibility, complexity, divisibility, and communicability = the rate at which customers accept new products.
Term
cluster analysis
Definition
in market research, a quantatative analysis technique that groups variables into clusters that maximize within-group similarities and between group differences.
Term
collectivism
Definition
the extent to which group cohesiveness and harmony are emphasized in a culture. A shared concern for the well-being of all members of society is also evident.
Term
common-law country
Definition
A country in which the legal system relies on past judicial decisions to resolve disputes.
Term
competitive advantage
Definition
The result of a match between a firms distinctive competencies and the factors critical for creating superior customer value in an industry.
Term
concentrated global marketing
Definition
The target market strategy that calls for creating a marketing mix to reach a niche segment of global consumers.
Term
confiscation
Definition
Governmental seizure of a company's assets without compensation.
Term
conjoint analysis
Definition
In market research, a quantitative data anaylsis technique that can be used to gain insights into the combination of a product features that will be attractive to potential buyers.
Term
culture
Definition
a society's ways of living are transmitted from one generation to another. Cultures manefestation include attitudes, beliefs, values, aesthetics, dietary customs, and language.
Term
current account
Definition
a record of all recurring trade in merchandise and services, private gifts, and public aid transactions between countries.
Term
customer relationship management (CRM)
Definition
The process of storing and analyzing data collected from customer "touch points"for the purpose of identifying a firms best customers and serving their needs as efficiently, effectively, and profitably as possible.
Term
data warehouse
Definition
a database, part of a company's MIS, that is used to support management decision making.
Term
differentiated global marketing
Definition
a strategy that calls for targeting two or more distinct market segments with multiple marketing mix offerings.
Term
direct perception
Definition
in environmental scanning, the reliance on immediate sensory input to supplement documentary information sources.
Term
domestic company
Definition
a company that limits the geographic scope of its resource commitment and marketing activities to opportunities in the home country.
Term
Efficient consumer response
Definition
An MIS tool that allows retailers to work more closer with vendors to facilitate stock replenishment.
Term
emic analysis
Definition
global marketing research that analyzes a country in terms of its local system if meanings ad values.
Term
environmental scanning
Definition
gathering information about global markets. Two modes can be used: surveillance and search.
Term
Environmental sensitivity
Definition
A measure of the extent to which products must be adapted to the culture-specific needs of different country markets.
Term
EPRG framework
Definition
A developmental framework for analyzing organizations in terms: ethocentric, polycentric, regiocentric, geocentric.
Term
ethnocentric orientation
Definition
The first level (ERPG) : the conscious or unconscious belief that one's home country is superior.
Term
etic analysis
Definition
global marketing research that analyzes a country from an outside perspective.
Term
expropriation
Definition
governmental seizure of a company's assets in exchange for compensation that is generally lower than market value.
Term
ex-works
Definition
a type of contract when the seller places goods at the disposal of the buyer at the time specified in the contract.
Term
ex-works
Definition
a type of contract when the seller places goods at the disposal of the buyer at the time specified in the contract.
Term
femininity
Definition
the extent to which the social roles of men and women overlap in a culture.
Term
forward market
Definition
a mechanism for buying and selling currencies at a present price for future delivery.
Term
geocentric orientation
Definition
fourth level of ERRG: company should seek markets opportunities throughout the world, and notice similarities and differences.
Term
global consumer culture positioning
Definition
seeks to differentiate a product, brand, or company as a symbol or, or associated with global market or segment.
Term
global industry
Definition
an industry in which competitive advantage can be achieved by integrating and leveraging operations on a world wide scale.
Term
hedging
Definition
an investment made to protect a company from possible financial losses due to fluctuating currency exchange rates.
Supporting users have an ad free experience!