Shared Flashcard Set

Details

IMC Chapter 6
N/A
10
Marketing
Undergraduate 2
06/06/2010

Additional Marketing Flashcards

 


 

Cards

Term
80/20 Rule
Definition
only 20 percent of a product's users account for 80 percent of the volume of product a company sells
Term
AIOs
Definition
activities, interests, opinions; the psychographic variables researchers use to group consumers
Term
Behavioral targeting
Definition
the appearance and personality a person takes on as an avatar in a computer-mediated environment like Second Life
Term
co-branding strategies
Definition
linking products together to create a more desirable connotation in consumer minds
Term
consumption constellation
Definition
a set of products and activities used by consumers to define, communicate and perform social rules
Term
food culture
Definition
pattern of food and beverage consumption that reflects the values of a social group
Term
geodemography
Definition
techniques that combine consumer demographic information with geographic patterns to permit precise targeting of consumers with specific characteristics
Term
lifestyle
Definition
a set of shared values or tastes exhibited by a group of consumers, especially as these are reflected in consumption patterns.
Term
product complimentarity
Definition
the view that products in different functional categories have symbolic meanings that are related to one another
Term
The Values and Lifestyles System
Definition
divides adult consumers into 39 groups based on traits
Supporting users have an ad free experience!