Shared Flashcard Set

Details

IMC Chapter 14
N/A
11
Marketing
Undergraduate 2
06/07/2010

Additional Marketing Flashcards

 


 

Cards

Term
acculturation agents
Definition
friends, family, local businesses and other reference groups that facilitate the the learning of cultural norms
Term
deeethnicization
Definition
process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures
Term
ethnic subculture
Definition
a self-perpetuating group of consumers held together by common cultural ties
Term
high-context culture
Definition
group members tend to be close-knit and are likely to infer meanings and go beyond the spoken word
Term
host culture
Definition
a new culture to which a person much acculturate
Term
low-context culture
Definition
in contrast to high-context cultures, that have strong oral traditions and that are more sensitive to nuance, low-context cultures are more literal
Term
megachurches
Definition
very large churches that serve between 2000 and 20000 congregants
Term
microculture
Definition
groups that form around a strong shared identification with an activity or art form
Term
progressive learning model
Definition
the perspective that people gradually learn a new culture as they increasingly come in contact with it; consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
Term
subculture
Definition
a group whose members share beliefs and common experiences that set them apart from other members of a culture
Term
warming
Definition
process of transforming new objects and places into those that feel cozy, hospitable and authentic
Supporting users have an ad free experience!