Shared Flashcard Set

Details

IMC Chaper 16
N/A
21
Marketing
Undergraduate 2
06/07/2010

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Cards

Term
antifestival
Definition
an event that distorts the symbols associated with a traditional holiday
Term
binary opposition
Definition
a defining structural characteristic of many myths in which two opposing ends of some dimensions are represented (good vs. evil)
Term
collecting
Definition
the systematic acquisition of a particular object or set of objects
Term
collectivist culture
Definition
cultural orientation that encourages people to subordinate their personal goals to those of a stable in-group; values such as self-discipline and group accomplishment are stressed
Term
contamination
Definition
when a place or object takes on sacred qualities because of its association with another sacred person or event
Term
culture
Definition
the values, ethics, ritual, traditions, material objects and services produced or valued by members of a society
Term
desacralization
Definition
the process that occurs when a scared item or symbol is removed from its special place, or is duplicated in mass quantities, and becomes profane as a result
Term
fortress brands
Definition
brands that consumers closely link to rituals; this makes it unlikely it will be replaced
Term
gift-giving ritual
Definition
the events involved in the selection, presentation, acceptance and interpretation of a gift
Term
grooming rituals
Definition
sequences of behaviors that aid in the transition from the private self to the public self or back again
Term
hoarding
Definition
unsystematic acquisition of object (contrast to collection)
Term
individualist culture
Definition
culture orientation that encourages people to attach more importance to personal goals than to group goals: values such as personal enjoyment and freedom are stressed
Term
monomyth
Definition
a myth with basic characteristics that are found in many cultures
Term
myth
Definition
a story containing symbolic elements that expressed the shared emotions and ideals of a culture
Term
profane consumption
Definition
the process of consuming objects and events that are ordinary or of the everyday world
Term
reciprocity norm
Definition
a culturally learned obligation to return the gesture of a gift with one of an equal value
Term
rites of passage
Definition
sacred times marked by a change in social status
Term
ritual
Definition
a set of multiple, symbolic behaviors that occur in a fixes sequence and that tend to be repeated periodically
Term
ritual artifacts
Definition
items (consumer goods) used in the performance of ritual
Term
sacralization
Definition
a process that occurs when ordinary objects, events or people take on sacred meaning to a culture or to specific groups within a culture
Term
sacred consumption
Definition
the process of consuming objects and events that are set apart from normal life and treated with some desgree of respect or awe
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