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Hospitality Quiz 5
chapter 21, 22, 24
36
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03/17/2010

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Term
Know difference between commercial and non commercial
Definition
Commercial - Businesses with primary function of generating a profit.
Non-Commercial - Businesses whose primary function is not about making a profit
Term
What are some institutions that rely on non commercial
Definition
health care, education, military, transportation, corrections, business, and remote settings.
Term
Of the 3 classifications of types of food services which is popular with families
Definition
Casual Dining
Term
What are some classifications of non commercial entities
Definition
Term
How many people work at the national level in the food service industry?
Definition
12.5 million people
Term
Is it better to be proactive, active or both?
Definition
Reactive and Proactive are both important skills to have as a manager.
Term
What are the main challenges facing managers in the restaurant industry?
Definition
1. Planning
2. Organizing
3. Leading
4. Controlling costs
5. Hiring
Term
Management decisions can be broken down into 3 categories
Definition
Time
Money
People Costs
Term
When you think of a restaurant, which item is the most costly?
Definition
food costs
Term
Meaning of QSCV
Definition
Quality
Service
 Cleanliness
Value
Term
Where did the term QSCV come from?
Definition
Ray Kroc
Term
How many meals on average do customers eat at a QSR on a monthly basis?
Definition
17.2 purchases each month
Term
Which brand of QSR is considered the most accurate?
Definition
Chick-Fil-A
Term
Which major brand is considered the fastest in service?
Definition
Wendy's
Term
Which brand was the first to offer value meals?
Definition
Taco Bell
Term
How did Ray Kroc get involved with the McDonald brothers?
Definition
San Bernardino, CA
Mc Donald brothers had no desire to expand
40 milkshakes at a time
Kroc bought rights to the name and systems
Term
All QSR are classified according to categories, what are they?
Definition
Burgers
Sandwich
Pizza/pasta
Chicken
Seafood
Snack
Mexican
Asian
Term
What percentage of the adult population in the U.S. has worked in the restaurant industry?
Definition
Nearly ½ of all adults in the US have worked in the restaurant industry at some point in their lives
Term
9. What is the prediction in sales of QSR are expected to reach how much in 2006?
Definition
QSR sales continue to grow, and are expected to almost reach $149 billion in 2006
Term
What has allowed operators of QSR to reduce the number of employees?
Definition
self service drink stations
Term
What is the primary consideration of the design team when developing or building a QSR?
Definition
Layout is designed for employee speed and efficiency to maximize productivity
Term
An ideal location for a QSR is important because?
Definition
Where customers can access them easily
Convenience is key
Term
When building a new QSR what is included in the development cost?
Definition
Franchising fee (old - $7,500 new - $50,000)
Development Costs
Royalties (3% to 8% of sales)
Advertising fees (.5% to 5%)
Term
What is the most important advantage of having a franchise?
Definition
Concept has been proven
Risk of failure is greatly reduced
Purchasing Power
Help from franchiser
Term
What is the key in quick service operations?
Definition
Convenience is Key
Term
How many customers can the average QSR seat?
Definition
less then 100 seats
Term
Are fast casual restaurants loosing popularity?
Definition
no
Term
What is going to be the biggest challenge for operators in the future?
Definition
Term
how catering industry is best described
Definition
The act of supplying and serving catered food
Term
 Approximately how many caterers are there in North America?
Definition
80,000
Term
 What is the most important personal trait or characteristic which will assist a caterer in marketing?
Definition
 Confident
 Flexible
 Efficient
 Dependable
 Detail-oriented
 Creative
 Entrepreneurial
 People-oriented
 Handle stress
 Leadership
Term
 Why is being flexible as a caterer important?
Definition
Term
 In order to sell future events all you need is one well done event.
Definition
Term
 How can a catering business help an already existing business?
Definition
Generate additional revenue
Increase their client base
Term
 What are some the of the key concerns for a caterer?
Definition
Labor
Financial
Food Safety
Alcohol Service
Governmental Regualtiosn
Term
 How much of the bill should the client pay as a deposite?
Definition
10%-15%