Home >> Flashcards >> Art/Design >> Hist Graphic Design Test 1 Part 3
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Definition
-Calligraphy-1800 BCE hand rendered characters. Used reed brush in text or documents.
-Logogram-“Gram”-written. “Logo”-Word. The written Word.
-Paper: 102 AD or 100 AD.
-Reusable type: 1045 AD “stamps”
-Relief printing (cutting): cutting into object. Cut away parts you don’t want.
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-hieroglyphics:
-glyph
-Rosetta Stone
-rebus
-Plant called papyrus
-Grid Transfer system
-Master Artist
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-First marks made. Any types of mark really applied to a surface. “picto”-paint or pigment.
Writing-picto”paint” graph “writing”
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1715
From England
-Type Designer
Contributions:
-He devolped a better paper that was smoother, whiter
-He created a denser, blacker ink. |
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1775
From Italy
-Most prolific type designer
-28, he becomes director of the Italian Royal Press
-Extreme Thick and thin letters
Created over 300 fonts
-work is loose(has space)
has loose leading and spacing |
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1720
started his own engraving business at 24
Created "hot type"-poured metal
From England
Created Caslon typeface;was hugely popular in England
The type was brought over to the US and used by Ben Franklin.
Poster Style Declaration of Independence was set in Caslon.
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First person to use a logo to decrease plagiarism
1500
Germany
He advances illustration
Predominant Medium-Copper engraving
Wrote a book called "Of The Just:Shaping of Letters"
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1700-1750
72 points to an inch |
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French
Considered the "Father of Typography"
Thick 'n thin
1540
Designed Garamond typeface. |
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900 BCE
Influenced the Roman Alphabet
From Phoenicians-16 consonants+5 vowels+3 made up=24
Alpha+Beta=alphabet
Boustrophedon-As the ox plows
->
<-
-> |
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Capitalist
Non-religious
Printed the bible from means of profit
1450-Printing Press
Credited for ink, type, and printing press.
Uses relief printing
Owned a print shop with typesetters
Upper Case-Majuscule
Lower Case-Miniscule
The Gutenberg Bible
42 line bible. 1452-1455
180 Copies. Only 49 knowingly exist
Created font Gothic Textura. |
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Traders of Purple
Another culture that influenced Roman alphabet.
1500-1000 BCE
22 characters. All consonants. No vowels
They were businessmen. They were more concerned with making money than they were about aesthetics. |
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250 BCE-700 AD
Took 20 letters from Greek+GJRUWZ=26 letters
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