Term
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Definition
| Any paid form of non personal presentation of ideas, goods, or services |
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Term
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Definition
| The people who buy goods and services |
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Term
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Definition
| Tangible items that should last a long time |
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Term
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Definition
| The system in which people make and spend their incomes |
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Term
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Definition
| A fact about or characteristic of the product |
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Term
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Definition
| Any paid form of non personal presentation of ideas, goods, or services |
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Term
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Definition
| The people who buy goods and services |
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Term
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Definition
| Tangible items that should last a long time |
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Term
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Definition
| The system in which people make and spend their incomes |
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Term
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Definition
| A fact about or characteristic of the product |
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Term
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Definition
| Tangible objects and materials |
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Term
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Definition
| The activities set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large |
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Term
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Definition
| A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals |
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Term
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Definition
| Tangible items that are consumed within a short time |
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Term
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Definition
| The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities |
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Term
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Definition
| The management function of deciding what will be done and how it will be accomplished |
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Term
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Definition
| A marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value |
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Term
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Definition
| The people who make or provide goods and services |
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Term
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Definition
| Marketing element referring to what goods, services, or ideas a business will offer its customers |
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Term
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Definition
| Any non personal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it |
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Term
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Definition
| Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases |
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Term
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Definition
| Intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
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Term
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Definition
| The general conditions in which people live; quality of life |
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