Shared Flashcard Set

Details

Final
ch 10,11,12,13,14,15
4
Business
Not Applicable
12/13/2015

Additional Business Flashcards

 


 

Cards

Term
Value delivery network
Definition
♣ a network composed of the company, supplier, distributors, and ultimately, customers who partner with each other to improve the performance of the entire system in delivering customer value.
Term
Marketing channels (distribution channel)
Definition
a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user
Term
Direct Marketing channel:
Definition
a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
Term
Indirect Marketing channel:
Definition
a marketing channel containing one or more intermediary levels.
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