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Details Title: Final Exam True False question Description: Questions from Exams 1-3, T/F; Arizona State University, MRK 300 Total Flash Cards: 48 Created: 12/07/2006 20:01:34	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Marketing is defined as producing, promoting, and selling products Definition FALSE Term An exchange cannot take place unless each party in the exchange has something that the other party values Definition TRUE Term Both production and sales orientations are focued inward on the organization's needs Definition TRUE Term The marketing plan is a written document that acts as a guideline of marketing activities for a marketing manager Definition TRUE Term Marketing objectives should be consistent with organization objectives, they should be measurable, and they should specify the time frame during which they are to be achieved Definition TRUE Term A situation analysis is a small part of the more all-encompassing SWOT analysis Definition FALSE Term Morals are rules people develop as a result of cultural values and norms Definition TURE Term When writing codes of ethics, businesses must ensure their codes deal with every possible situation Definition FALSE Term While a single firm cannot control the elements in the external environment, a firm can sometimes influence that environment Definition TRUE Term If consumer behavior is not well understood, a marketer will have difficulty creating an appropriate marketing mix Definition TRUE Term Maslow's hierarchy of needs categorizes human needs into five levals: physiological needs, safety needs, social needs, esteem needs, and self-actualization Definition TRUE Term Although beliefs and attitudes are separate concepts, they are closely interrelated Definition TRUE Term The reseller market is the same as the retailer market Definition FALSE Term The government sector is not considered a business segment Definition FALSE Term Geography, psychographics, and benefits sought are examples of possible segmentation variables used by marketers Definition TRUE Term To position a product, a manufacturer must develop a marketing mix to influence potential consumers' overall image of that product Definition TRUE Term A common type of risk that concern potential buyers is a "financial risk" Definition TRUE Term In the "Research Process" primary research is the easiest type of research to conduct Definition FALSE Term Insurance companies are examples of service organizations Definition TRUE Term A merchane wholesaler is an institution that buys goods from manufacturers and resells them to businesses, government agencies, and other wholesalers or retailers Definition TRUE Term The quality of secondary data should never be questioned Definition FALSE Term A marketing channel is a business structure composed of interdependent orgs. That reach from the point of product origin to the consumer. Its purpose is to move products to their final consumption destination Definition TRUE Term While developing new products is far from an exact science, most firms do follow a formal new-product development process Definition TRUE Term A.Electronics is currently engrossed in its first estimates of costs and revenues for a new amusement park video skill game. This firm is engaged in a new-product business analysis Definition TRUE Term The augmented product would include brand name, styling, and features Definition FALSE Term Supermarkets are self-service retailers that specialize in food and food products although many now carry nonfood items as well Definition TRUE Term Inez believes make-up is the most important part of her wardrobe. She spends considerable time comparing the prices, skin tones, and color options available at various cosmetics counters in dept stores. For Inez, makeup is a convenience product Definition FALSE Term Marketing research provides decisions makers with data on the effectiveness of the current marketing mix and also insights for necessary change Definition TRUE Term If you don't have enough manufacturing capability you should use a "gradual rollout" strategy for commercialization Definition TRUE Term The two techniques that are considered most useful for generating new-product ideas are customer-generation and competitive imitation Definition FALSE Term The only marketing mix component nonprofit orgs. do not use is price Definition FALSE Term A product may be defined as everything, both favorable and unfavorable, that a person receives in an exchange Definition TRUE Term The package of "Camel Lights" with the sleeve showed how important it is to test market a package change before making the change Definition TRUE Term A "fact-oriented - Risk taker" is a "Driver" when looking at the social styles matrix Definition TRUE Term Raul earns a 20% commission on every sale he makes to supplement his base income of $20K. This is an example of a straight commission system Definition FALSE Term The number one Deadly Sin would be "lack of product knowledge" Definition TRUE Term Marketers typically use either a push or a pull strategy exclusively Definition FALSE Term Order getters don't work with order takers Definition FALSE Term Promotion is communication by marketers that inform, persuades, and remindes potential buyers of a product in order to influence their opinion or elicit a response Definition TRUE Term The goal of advertising is to change people's values Definition FALSE Term A small high-tech company has just launched a new writing pen that has a memory, much like a small computer. The ad. compaign focuses on the innovativeness of the new product. This is an example of pioneering advertising Definition TRUE Term Sales promotions are primarily short-term incentives. Immediate purchase is usually the goal of sales promotion Definition TRUE Term The sponsorship of NASCAR races is an example of a public relations activity Definition TRUE Term When a marketer sends a message to its target market, the marketer must first decode the symbols used Definition FALSE Term Testing the effectiveness of a media compaign can be done either before or after the campaign is run Definition TRUE Term Personal selling becomes a more important promotional tool as product complexity and buyer risk increase Definition TRUE Term The final selling duty for most successful salespeople is closing the sale Definition FALSE Term The cartoon of an egret trying to eat a frog was a way of describing a creative ad compaign Definition FALSE