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Details Title: exam Description: to study for Total Flash Cards: 14 Created: 01/18/2007 19:19:53	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term name the four p's of marketing. Definition Product, Place, Promotion, and Price Term what do people think marketing means? Definition selling Term How can potential customers be grouped? this is called segmentation. Definition By location By education By gender, hobbies, and personal attitudes Term What are the four stages of the PRODUCT LIFE CYCLE? Definition Introduction, Growth, Maturity, and Decline Term What are the 8 distribution channels?? Definition *Direct to consumers *Via retail *Via wholesale *Via agents *Agent to consumer and business *Direct to business *Wholesale to businesses *Wholesale to business retailer Term What established in an effort to encourage companies to tell the truth about their products? Definition The Better Business Bureau Term What holds all your company records about your customers, sales, orders, and employees? Definition Databases Term What holds all your company records about your customers, sales, orders, and employees? Definition Databases Term What are computer programs that access and update records such as point of sale software or payroll programs Definition Application Software Term What's the difference between a field and a record in the information and communication technologies? Definition Field: column and holds a kind of infromation we wish to gather from customers. Name, zip code, age, etc. Reoord: a row that represents infro. about a single customer, product, or employee Term Define data mining. Definition A collection of data that has been created for a business, then a most info. systems connect to the database to answer questions. *asking ?'s in a query Term What is it called when a supervisor can check everything u did on the computer?? time, sites you went to, etc. Definition keyboard logging Term What is RFID? Definition Raido Frequency Identification that replaces bar codes as a way of tracking products. Term Name the protections of the internet. Definition 1) firewalls (barriers between company systems and the internet) 2) virus scans (software that checks to see if viruses are on the computer) 3) audit trails (records kept on who accessed particular company info.) 4) backup systems (records made and kept off-site in case databases are corrupted or destroyed) **NOT DATA WALLS!!