Shared Flashcard Set

Details

exam
to study for
14
Business
Undergraduate 1
01/18/2007

Additional Business Flashcards

 


 

Cards

Term
name the four p's of marketing.
Definition
Product, Place, Promotion, and Price
Term
what do people think marketing means?
Definition
selling
Term
How can potential customers be grouped?
this is called segmentation.
Definition
By location
By education
By gender, hobbies, and personal attitudes
Term
What are the four stages of the PRODUCT LIFE CYCLE?
Definition
Introduction, Growth, Maturity, and Decline
Term
What are the 8 distribution channels??
Definition
*Direct to consumers
*Via retail
*Via wholesale
*Via agents
*Agent to consumer and business
*Direct to business
*Wholesale to businesses
*Wholesale to business retailer
Term
What established in an effort to encourage companies to tell the truth about their products?
Definition
The Better Business Bureau
Term
What holds all your company records about your customers, sales, orders, and employees?
Definition
Databases
Term
What holds all your company records about your customers, sales, orders, and employees?
Definition
Databases
Term
What are computer programs that access and update records such as point of sale software or payroll programs
Definition
Application Software
Term
What's the difference between a field and a record in the information and communication technologies?
Definition
Field: column and holds a kind of infromation we wish to gather from customers. Name, zip code, age, etc.

Reoord: a row that represents infro. about a single customer, product, or employee
Term
Define data mining.
Definition
A collection of data that has been created for a business, then a most info. systems connect to the database to answer questions.

*asking ?'s in a query
Term
What is it called when a supervisor can check everything u did on the computer??

time, sites you went to, etc.
Definition
keyboard logging
Term
What is RFID?
Definition
Raido Frequency Identification that replaces bar codes as a way of tracking products.
Term
Name the protections of the internet.
Definition
1) firewalls (barriers between company systems and the internet)
2) virus scans (software that checks to see if viruses are on the computer)
3) audit trails (records kept on who accessed particular company info.)
4) backup systems (records made and kept off-site in case databases are corrupted or destroyed)

**NOT DATA WALLS!!
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