Shared Flashcard Set

Details

Exam 2
More global marketing!
20
Marketing
Undergraduate 4
03/30/2011

Additional Marketing Flashcards

 


 

Cards

Term
Common Law
Definition
Law based on precedence, typically found in former-British colony nations
Term
Trademark
Definition
Legal protection of brand symbols, logos, etc. Made to protect intellectual property rights
Term
TRIPS Agreement
Definition
Trade Related aspects of Intellectual Property rights - an international agreement under WTO where countries agree to uphold intellectual property rights
Term
Foreign Corrupt Practices Act
Definition
U.S. anti-corruption legislation signed into law under Carter, result of Watergate, applies to anyone doing business within the U.S. or American businesses
Term
EuroDisney
Definition
Disney's 2nd international expansion park based on successful Japanese expansion. Failed miserably because of Disney's lack of research of the market
Term
Narrowcasting
Definition
tailoring messages for a specific societal group, synonymous with segmentation, targeting, and positioning
Term
Behavioristic
Definition
a way of segmentation based on how/when people will use the product, their expectations, price sensitivity, and brand loyalty
Term
Positioning
Definition
using the 4 P's (product, price, place, promotion) to best suit the target market
Term
Tax Incentives
Definition
preferential treatment on taxes from export earnings via 1)lower tax rates for exports or 2)refund tax from export income
Term
Free Trade Zones
Definition
Zones and sites in countries with looser customs restrictions; reduces bureaucracy to get exports out easier
Term
GDP
Definition
Gross Domestic Product, the total value of what is produced in a country, is a measure of economic health
Term
BRIC Thesis
Definition
Prediction from Goldman Sachs stating that by 2050, BRIC countries would be the most powerful economic bloc in the world; Brazil & Russia would provide the bulk of natural resources and India & China would be the dominant suppliers of economic goods
Term
Nehru
Definition
First Prime Minister of India, envisioned a vast socialist state, India continues to suffer because of old socialist policies and lacking infrastructure, it is a burden on the state that holds back the economy
Term
Tata Nano
Definition
Cheap and compact Indian car, embodies popular style for Indian automotives
Term
Dilma Rouseff
Definition
President of Brazil; follower of Lula da Silva, opened markets, erradicating poverty
Term
White Spaces
Definition
Marketing niches without products to meet needs, GM coined the term
Term
Long-term capital management
Definition
hedge fund, 1st big govt bailout, bought govt bonds from all over the world, bailed out by the Fed under Greenspan to prevent global financial meltdown
Term
Lada
Definition
Russian automaker, leads domestic market with 24% market share
Term
Great Leap Forward
Definition
Collectivized farms, put them under state control in 1950s, first move towards communist state, massive industrialization, goal was to transition to modern economy as a result, millions starve as a result
Term
Cultural Revolution
Definition
During the 1960s & 70s, routing out of capitalism, social cleansing, removed trust in society
Supporting users have an ad free experience!