Shared Flashcard Set

Details

Desktop Publishing
n/a
36
Business
12th Grade
02/13/2013

Additional Business Flashcards

 


 

Cards

Term
Guides (or guidelines)
Definition
non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects
Term
Margin guides
Definition
lines that indicate the space between the edge of the page and the document contents
Term
Column guides
Definition
– lines that control the flow of text within columns and keep text out of the gutter (space between columns)
Term
Ruler guides
Definition
used to align objects
Term
Grid
Definition
desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit.
Term
Template
Definition
A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins
Term
Page size
Definition
varies according to publication
Term
Master page
Definition
– includes items and formats common to every page; used to maintain layout consistency
Term
Prototype
Definition
an example of how the final document should appear
Term
Format Considerations
Definition
– selection of one or more document sizes and layouts for a project
Term
Art
Definition
illustrations and photographs used to convey meaning and add appeal
Term
Balloon
Definition
circle or bubble enclosing copy in an illustration; often used in cartoons
Term
Bleed
Definition
– a print effect in which layout, type, or pictures appear to run off the edge of a page
Term
Caption
Definition
also called a call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon
Term
Dropped cap
Definition
– an enlarged character at the beginning of a paragraph; used to grab the reader’s attention
Term
Running headers/footers
Definition
– running text at the top and/or bottom of a document
Term
Jumpline
Definition
– line at the end of a continuing article that tells readers which page to refer to for the rest of the article
Term
Pull-quote
Definition
– a small section of text “pulled out and quoted” in a larger font size; used to draw attention
Term
Rules
Definition
– lines around articles or graphics used to direct the flow of a publication
Term
Sidebar
Definition
– A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text
Term
Text box
Definition
Container for text that can be placed and formatted randomly
Term
Watermark
Definition
A semitransparent image in the background of printed material; may be text or object
Term
End sign
Definition
– a symbol, such as a wingding, that indicates the end of an article
Term
Reverse text
Definition
dark background and light text; used for emphasis
Term
Nameplate
Definition
banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto
Term
Masthead
Definition
– contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document
Term
Headings and Subheadings
Definition
– use font sizes and styles to differentiate between main and subheadings; use a consistent set for each
Term
Kicker
Definition
words positioned above a headline, usually as a lead-in or teaser
Term
Byline
Definition
name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article
Term
Deck
Definition
placed between a headline and an article to provide a segue between the headline and the body of the article
Term
Running headlines and footers
Definition
– headers and footers used to indicate dates, page numbers, running titles
Term
Body
Definition
the bulk of the publication; articles and news items
Term
Paragraphs
Definition
– use paragraph settings to adjust and control the space between paragraphs
Term
Characters
Definition
use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document’s personality
Term
Rules (lines)
Definition
used in varying weights and styles to add definition and organize the elements of a publication
Term
Table of Contents
Definition
List of contents of a publication
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