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Details Title: CTAT 130 Midterm Description: Midterm Questions Total Flash Cards: 49 Created: 12/12/2005 15:25:59	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Telecom Act of 1996 Definition Relaxed limits on radio/TV tation ownership. Term Ted Turner Definition Cable innovator who began CNN, TBS and TNT channels. Term Guglielmo Marconi Definition Developed a practical application for wireless telegraphy. Term David Sarnoff Definition Longtime President of RCA who foresaw power of radio and TV. Term Radio Act of 1927 Definition Introduced the public interest standard. Term Philo T. Farnsworth Definition Independent inventor whose work led to electronic television. Term Freda Hennock Definition First woman and first Jewish member of FCC, fought for non-commercial television. Term Affiliate Definition A radio or TV station which signs an exclusive agreement to receive programming from a network is called an ____ . Term Sixth Report and Order Definition The document which ended the TV Freeze era and which created UHF channels and educational channels was the ____ . Term Syndicator Definition A company which acquires the rights to radio or TV programs and then sells those programs to any station which wants to buy them is called a ____ . Term First-run and Off-network Definition The two types of sundicated programming are ____ and ____ . Term Radio act of 1927 Definition The philosophy that the airwaves are public property and that licensees should operate in the public interest first appeared in what regulation? Term FCC (Federal Communications Commission) Definition The governmental agency charged with overseeing rules and regulations pertaining to telecommunications is the ____ . Term Stripping Definition The programming strategy of airing the same program at the same time five days a week is called ____ . Term Live Production Definition The most expensive means of getting programming for radio or TV is ____ . Term the Internet Definition The global network of interconnected computers is ____ . Term Demographics Definition The science of categorizing people based on observable traits (like age, gender, ethnicity) is called ____ . Term Ultra High Frequency Definition TV stations which bradcast on channels 14-83 (use full term) ____ . Term Formatting Definition The radio programming strategy in which a station targets a specific type of audience and prorams to reach only that audience is called ____ . Term TVRO's Definition Companies which own many calbe systems dominate the industry. They are called ____ . Term Superstations Definition Broadcast TV stations which distribute their signals nationally via cable systems, like WTBS and WGN, are called ____ . Term HBO Definition The first channels to be delivered exclusively for cable distribution in 1975 was ____ . Term Engineering Definition The department at radio and TV stations responsible for installing and maintaining equipment is ____ . Term NBC Definition RCA formed the first radio program distribution company in 1926. It was ____ . Term Cost per thousand (CPM) Definition Advertisers use a statistic to measure the efficiency of reaching 1,000 people. This figure is called ____ . Term Morning drive time Definition The most expensive time on the radio schedule is called ____ . Term News director Definition The individual who determines what news stories get covered at a radio or television station is that ____ . Term an advertising agency Definition A company, like J. Walter Thompson or BBDO, who develops and produces commercials and buys radio and TV time for its clients is ____ . Term Networks Definition Among the most profitable class of radio and TV stations are the O & O's, for "owned and operated." Who owns these stations? Term Adjacencies Definition Commercials placed immediately before or after a specific radio or TV program are called ____ . Term No Limit Definition An individual or company can own how many radio stations nationally? Term ISP's Definition Companies like AOL or Earthlink which connect subscribers to the Internet are ____ . Term Telstar I Definition AT&T launched the first telecommunications satellite in 1962. It was called ____ . Term Direct Broadcast Satellite (DBS) Definition Delivering broadcast and cable television channels to the home directly from a satellite is called ____ . Term Corporation for Public Broadcasting Definition The public Broadcasting Act of 1967 created a new agency to distribute government funds to noncommercial radio and TV stations. This agency is the ____ . Term Sales Definition The department responsible for bringing money into a radio or TV station is ____ . Term [fill in, probably semi-automation] Definition The radio production mode which is evolving as the most popular with large group owned stations because it requires no local input is called ____ . Term Access channels Definition Television channels supplied by cable companies to provide local programming like city council meetings and high school sports are called ____ . Term False Definition [True or false] Today, cable television is only a means to improve the reception of distant broadcast signals. Term True Definition [True or false] Radio and television are primarily businesses. Term True Definition [True or false] Most RADIO revenue is generated through local spot sales. Term False Definition [True or false] Consultant services in radio and television provide their services at no cost. Term False Definition [True or false] A treatment is the first filmed episode of a prospective television program. Term False Definition [True or false] The Federal Communications Commission has no authority over cable and satellite communication systems. Term True Definition [True or false] The most expensive television time is known as "prime time." Term False Definition [True or false] A broadcast licensee is not protected by Freedom of Speech. Term False Definition [True or false] Syndicated programming is an insignificant factor in television programming. Term True Definition [True or false] Commercialization of American broadcasting began in 1922 on radio station WEAF.