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Consumer Behavior Ch. 1
CB3 Babin/Harris Chapter One Part one
10
Marketing
Undergraduate 4
02/19/2013

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Term

Consumer behavior versus consumption

Definition

consumer behavior - set of value-seeking activities that take place as people go about addressing realized needs


consumptionprocess by which goods, services, or ideas are used and transformed into value


Term
consumer behavior
Definition
the set of value seeking activities that take place as people go about addressing realized needs
Term
consumption
Definition
-process by which goods, services or ideas are used and transformed into value
-the actions involved in acquiring and using a product
Term
want
Definition
the way a customer goes about addressing a recognized need
Term
exchange
Definition
acting out of the decision to give something up in return for something of greater value
Term
cost
Definition
negative result of consumption
Term
benefits
Definition
positive result of consumption
Term
consumer behavior as a field of study
Definition
study of consumers as they go about the consumption process; the science of studying how consumers seek value in an effort to address real needs
Term
consumer (customer) orientation
Definition
a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns
Term
consumer behavior perspectives
Definition
consumer orientation
market orientation
relationship marketing
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