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Consumer Behavior Chapter 17
n/a
26
Marketing
Not Applicable
01/18/2010

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Term
Cultural Production System
Definition
CPS set of individuals and organizations that create and market a cultural product
Term
Co-optation
Definition
outsiders transform their original meanings
Term
Cultural Gatekeepers
Definition
filter the flow of information and materials that makes its way down the funnel
Term
Consumerspace
Definition
customers act as partners with companies to decide what the marketplace will offer
Term
Lead users
Definition
experianced and knowledgeable users
Term
art product
Definition
object we admire strictly for its beauty or because it inspires an emotional reaction in us
Term
craft product
Definition
admire becuase of the beauty with which it performs some function
Term
Cultural Formula
Definition
familar roles and props occur consistently
Term
Reality Engineering
Definition
occurs when Marketers appropriate element of popular culture and use them as promotional vehicles
Term
Product Placement
Definition
insertion of real product in fictional movies, TV shows, books, etc
Term
Branded entertainment
Definition
advertisers showcase their products in longer-form narrative films instead of brief commercials
Term
Advergaming
Definition
online games merge with interactive advertisments that let companies target specific types of consumers
Term
Plinking
Definition
act of embedding a product or service link in a video
Term
Innovation
Definition
any product, service that consumers perceive to be new
Term
Diffusion of Innovations
Definition
the process whereby a new product, service, or idea spreads through a population
Term
Late Adopters
Definition
consumers are mainstream public
Term
Cultural categories
Definition
basic ways we categorize the world
Term
fashion
Definition
process of social diffusion by which some group(s) of consumers adopt a new style
Term
Collective Selection
Definition
process by which CPS members choose some symbolic alternatives over others
Term
Trickle Down Theory
Definition
two conflicting forces. Dominant styles orginate with the upper class and trickle down to those below
Term
Meme Theory
Definition
meme is an idea or product that enters the consciousness of people over time
Term
Tipping point
Definition
change happens in a hurry when the process reaches the moment of critical mass
Term
Classic
Definition
fashion with extremely long accpetance cycle
Term
Fad
Definition
short lived fashion
Term
Etic perspective
Definition
focuses on comonalities across cultures
Term
consumer style
Definition
pattern of behaviors, attitudes, and opinions that influences all of a person's consumption activities
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