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Consumer Behavior Ch. 9 Key Words
key words and definitions
23
Marketing
Undergraduate 3
03/07/2011

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Term
Activity Stores
Definition
a retailing concept that lets consumers participate in the production of the products or services being sold in the store
Term
Atmospherics
Definition
the use of space and physical features in store design to evoke certain effects in buyers
Term
Being Space
Definition
a retail environment that resembles a residential living room where customers are encourage to congregate
Term
Co-Consumers
Definition
other patrons in a consumer setting
Term
Consumer Satisfaction/Dissatisfaction
Definition
the overall attitude a person has about a product after it has been purchased
Term
Divestment Rituals
Definition
the steps people take to gradually distance themselves from things they treasure so that they can sell them or girve them away
Term
Expectancy Disconfirmation Model
Definition
states that we form beliefs about prodcut performance based on prior experience with the product and/or communications about the product that imply a certain level of quality; when something performs the way we thought it would, we may not think much about it; if it fails to live up to expectations, this may create negative feelings; on the other hand, we ar esatisfied if performance exceeds our initial expectations
Term
Freegans
Definition
a takeoff on vegans, who shun all animal products; anticonsumerists who live off discards as a political statement against corporations and materialism
Term
Gemba
Definition
japanese term for the one true source of information
Term
Gripe Sites
Definition
web sites consumers create specifically to log complaints about a company
Term
Impulsive Buying
Definition
a process that occurs when the consumer experiences a sudden urge to purchase an item that he or she cannot resist
Term
Lateral Cycling
Definition
a process in which already purchased objects are sold to others or exchanged for other items
Term
Minipreneurs
Definition
one-person businesses
Term
Point-of-Purchase Stimuli
Definition
the promotional materials that are deployed in stores or other outlets to influence consumers' decisions at the time products are purchased
Term
Pop-Up Stores
Definition
temporary locatiosn that allow a company to test new brands without a huge financial commitment
Term
Queuing Theory
Definition
the mathematical study of waiting lines
Term
Retail Theming
Definition
strategy where stores create imaginative environments that transport shoppers to fantasy worlds or provide other kindsof stimulation
Term
Shopping Orientation
Definition
a consumer's general attitudes about motivations regarding the act of shopping
Term
Store Image
Definition
a store's personality composed of such attributes as location, merchandise sustainability, and the knowledge and congeniality of the sales staff
Term
Time Poverty
Definition
a feelign of having less time availble than is required to meet the demands of everyday life
Term
Total Quality Management
Definition
management and engineering procedures aimed at reducing errors and increasing quality; based on japanese practices
Term
Underground Economy
Definition
secondary markets where transactions are not officially recorded
Term
Unplanned Buying
Definition
when a shopper buys merchandise she did not intend to purchase often because she recognizes a new need while in the store
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