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Consumer Behavior Ch. 5 Key Words
key words and definitions
30
Marketing
Undergraduate 3
02/08/2011

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Cards

Term
Actual Self
Definition
a person's realistic appraisal of his or her qualities
Term
Agentic Goals
Definition
an emphasis on self-assertion and mastery, often associated with traditional male gender roles
Term
Androgyny
Definition
the possession of both masculine and feminine traits
Term
Avatars
Definition
a cyberspace presence represented by a character that you can move around inside a visual, graphical world
Term
Body Cathexis
Definition
Term
Body Image
Definition
Term
Bromance
Definition
Term
Communal Goals
Definition
Term
Computer-Mediated Environments
Definition
Term
Contemporary Young Mainstream Female Achievers (CYMFA)
Definition
Term
Cosplay
Definition
Term
Extended Self
Definition
Term
Fantasy
Definition
Term
Gender-Bending Produts
Definition
Term
Group Dieting
Definition
Term
Ideal of Beauty
Definition
Term
Ideal Self
Definition
Term
Identity Marketing
Definition
Term
Impression Management
Definition
Term
Looking-Glass Self
Definition
Term
Masculinism
Definition
Term
Metrosexual
Definition
Term
Self-Concept
Definition
Term
Self-Image Congruence Models
Definition
Term
Sexting
Definition
Term
Sex-Typed Traits
Definition
Term
Symbolic Interactionism
Definition
Term
Symbolic Self-Completion Theory
Definition
Term
Ubersexual
Definition
Term
Virtual Identities
Definition
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