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Consumer Behavior Ch.14 Key Words
key words and descriptions
15
Marketing
Undergraduate 3
03/18/2011

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Term
Age Cohort
Definition
a group of consumers of approximately the same age who have undergone similar experiences
Term
Baby Boomer
Definition
a large cohort of people born between the years of 1946 - 1964 who are the source of many important cultural and economic changes
Term
Connexity
Definition
a lifestyle term to describe young consumers who place high value on being both footloose and connected
Term
Consumer Identity Renaissance
Definition
the redefinition process people undergo when they retire
Term
Digital Natives
Definition
young people who have grown up with computers and mobile technology; multitaskers with cell phones, music downloads, and instant messaging on the internet, who are comfortable communicating online and by text and IM rather than by voice
Term
Echo Boomers
Definition
people born between 1886 - 2002; also known as Gen Y and Millenials
Term
Gen X
Definition
people born between 1965 - 1985
Term
Gen Y
Definition
people born between 1986 - 2002; also known as Echo Boomers and Millennials
Term
Gray Market
Definition
the economic potential created by the increasing numbers of affluent elderly consumers
Term
Life Course Paradigm
Definition
perspective that views behavior at any stage in life or given point in time as the product of one's actions or responses to earlier life conditions and the way the individual has adapted to social and environmental circumstances
Term
Millennials
Definition
people born between 1986 - 2002; also known as Echo Boomers and Gen Y
Term
Multigenerational Marketing Strategy
Definition
an appeal to people of different ages with imagery from an older generation that also turns on younger consumers
Term
Perceived Age
Definition
how old a person feels as compared to his or her true chronological age
Term
Social Aging Theories
Definition
a perspective to understand how society assigns people to different roles across the life span
Term
Tweens
Definition
a marketing term used to describe children age 8 - 14
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