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Definition
| A process involving the sorting, selecting, and sharing of symbols to help a receiver elicit from his or her own mind a meaning similar to that in the mind of the sender. |
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Definition
| Intrapersonal, Interpersonal, Small Group, Public Speaking, Mass and Mediated |
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Merrill and Lowenstein
Elite, Popular and Specialist
How will we as a society adopt media? Based off our ability to pay. |
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| audience members' understanding of the media industry's operation, the messages delivered by the media, the roles media play in society, and how audience members respond to these media and their messages. |
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Definition
| A process whereby professional communicators use technological devices to share messages over great distances to influence large audiences. |
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Definition
| Make money, inform people, entertain people, persuade people (to buy more) |
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Definition
The combination of two media outlets is stonger than the outlets standing alone
IE Disney - ABC promotional ads for disney films |
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Definition
| Time Warner, Disney, News Corporation, Viacom/CBS, Bertelsmann, and GE/NBC |
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$43 billion in sales
TBS, HBO, CNN, TNT, little brown, Time Magazine |
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Definition
$31 billion in sales
ABC, ESPN, Touchstone, Pixar |
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Definition
$25.3 billion in sales
Fox, New York Post, 20th Century Fox |
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Definition
$25 billion in sales
MTV, BET, CMT, Comedy Central, CBS |
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Definition
$21.1 billion in sales
Sony, RCA, basically US record industry |
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Definition
$14.6 billion in sales
CNBC, MSNBC, Sy-Fy, Bravo, Universal Studios |
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Definition
Long Tail - portion of a distribution curve where a limited number of people are interested in buying a lot of different products
Short Head- the portion of a distribution curve where a large number of people are interested in buying a limited number of products |
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Term
| Long Tail or Short Head Marketing? |
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Definition
| Short Head is who you market to, maximize profits |
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Term
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Definition
| Owners, Advertisers, Government, Special Interest Groups, News Sources, and Audiences |
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