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Details Title: COM 135 Description: Ch 17 Final Total Flash Cards: 21 Created: 05/01/2007 19:34:39	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term ethos Definition speakers credibility Term pathos Definition speakers emotional appeal Term logos Definition logic in order to reach conclusion Term factors of ethos Definition -competence -trustworthiness -dynamism(charisma) Term inductive reasoning Definition uses specific instances to reach a general conclucsion Term reasoning by analogy Definition comparing what things are alike/dislike Term deductive reasoning Definition general statement to specific, certain conclusion Term causal reasoning Definition A caused B Term principles for persuading a diverse audience Definition -evidence -appeal to action -message structure -persuasive communication style Term emotional appeals to persuade Definition -concrete examples -emotion arousing words -use of nonverbal communication -use of visual images -use of metaphors and similes -use of fear appeals -emotional appeal Term persuading receptive audience Definition -identify with your audience -clearly state your objective -use emotional appeals -ask for support -make it easy for action Term persuading neutral audience Definition -capture attention early -refers to beliefs that listeners share -relate topic to listeners, friends, etc -be realistic in terms or accomplishment Term persuading the unreceptive audience Definition -dont announce you want to change opinons -note areas of agreement first -dont expect major shift in attitude -establish credibilty Term strategies for organizing persuasive message Definition -problem solution -refutation -cause/effect -motivated sequence: attention, need, satisfaction, visualization, action Term casual fallacy Definition faulty cause effect connection Term bandwagon Definition everyone else is doing it so you should too Term either/or Definition one choice or the other Term hasty generalization Definition conclusion without evidence Term ad hominem Definition attack on irrelevant characteristics of a person Term appeal to misplaced authority Definition expert endorsing a field which they are not proficient in Term non sequitur Definition does not logically relate to previous idea