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Fashion Marketing-Chp 9
Fashion products and Research
19
Marketing
11th Grade
03/11/2013

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Cards

Term
What are fashion goods?
Definition
Tangible items like clothing and accessories.
Term
What are fashion services?
Definition
Tasks performed like alterations, dry cleaning, styling.
Term
What is a trade association?
Definition
An organization that provides services to specific groups, like the National Retail Federation and the Council of American Fashion Designer
Term
What is the Fashion Group?
Definition
A trade organization representing all segments of the fashion industry.
Term
What are trade publications?
Definition
Published items like magazines and newspapers that are written for people in the industry.
Term
What is the most important trade publication in the fashion industry?
Definition
Womens Wear Daily.
Term
What are fashion magazines?
Definition
Publications for consumers. Vogue, Elle, Glamour, GQ.
Term
What is the product mix?
Definition
The selection of goods and services that a compnay offers.
Term
What is the product assortment?
Definition
The specific styles a company will offer at a given time.
Term
What is the difference between product mix and product assortment?
Definition
Product mix includes categories like coats, swimwear, jeans. Product assortment is the exact syles (Jantzen style 1144 in red) that will be sold.
Term
What is assortment breadth?
Definition
The number of styles in an assortment.
Term
What is the assortment depth?
Definition
The quantity of each style that is purchased.
Term
What is market research?
Definition
The systematic gathering,recording and analyzing of information about marketing to customers.
Term
What is the observation method of market research?
Definition
Watching people and recording their behavior.
Term
What is the survey method of market research?
Definition
Asking people questions.
Term
What is the expiremental method of market research?
Definition
A market researcher changes variables and studies the result.
Term
What is a focus group?
Definition
A company selects a group of people to discusss marketing topics.
Term
How is market reseach targeted?
Definition
Research is targeted towards the market segment the company wants to attract.
Term
What is a merchandise information system?
Definition
The computer system that collects and analyzes a companies records and data.
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