Shared Flashcard Set

Details

Chapter 9 Vocab
Definitions
18
Marketing
Graduate
07/17/2014

Additional Marketing Flashcards

 


 

Cards

Term
Customer Driven
Definition
manufactures and wholesalers should make all decisions with a concern for the challenges faced by retailers in the channel
Term
Strategically Driven
Definition
the relationship between the parties should be driven by a strategic plan to advance the relationship, and through this, advance the outcomes for the parties involved
Term
Multifunctional
Definition
contact points should go beyond marketing and buying to include areas such as finc, logistics, quality control, and facilities management in addtion to senior management teams of all firms
Term
Financially Based
Definition
solid financial targets should be set and met in terms of profitability and the management of both hard and soft costs
Term
Systems Dependent
Definition
systems should be designed and put in place to support the activites of the relationship
Term
Focused on Immediate Consumer Repsonse
Definition
Successful channel members implementing category management should be able to give consumers what they want more rapidly than firms operating within traditional marketing channels
Term
Supply Chain
Definition
expresses the connection and integration of all members of the marketing channel
Term
Sorting
Definition
manufacturers make one or few products, whereas customers need a wide variety and deep assortment of different products
Term
Breaking Bulk
Definition
Manufacturers produce large quantities of a product to gain the benedtis of economies of scale
Term
Mainting Inventories
Definition
because manufacturers cannot make products on demand, the channel must provide for the storage of products for future purchase and use
Term
Maintaining Convenient Locations
Definition
Because manufacturers and customers are separated geographically, the channel must overcome this spatial discrepancy by making products available in convenient locations
Term
Provide Services
Definition
channels add value to products by offering facilitating services and standardizing the exchange process
Term
Exclusive Distribution
Definition
is the most restrictive type of market coverage
Term
Selective Distribution
Definition
give several merchants or outlets the right to sell a product in a defined geographic region
Term
Intensive Distribution
Definition
makes a product available at the maximum number of mercahnts or outlets in each area to gain as much exposure and as many sales opportunities as possible
Term
Connectivity
Definition
the informational and technological linkages among firms in the supply chain network
Term
Community
Definition
the sense of compatible goals and objectives among firms in the supply chain network
Term
Collaboration
Definition
the recognition of mutual interdependence among members of the supply chain network
Supporting users have an ad free experience!