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Chapter 9
The Marketing Strategy
6
Marketing
10th Grade
01/18/2013

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Cards

Term
Product/Service Purchase Classification System
Definition
A description of the way consumers shop for products based on their need and perception of products.
Term
Target Markets
Definition
A clearly identified segment of the market to which a company wants to appeal.
Term
Segments
Definition
Components of a market in which people have one or more similar charateristics.
Term
Marketing Strategy
Definition
The way marketing activities are planned and coordinated to achieve an organization's goals.
Term
Marketing Plans
Definition
A clear written description of the marketing strategies of a business and the way the business will operate to accomplish each strategy.
Term
Image
Definition
The unique, memorable qualities of a brand.
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