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Chapter 5
Midterm 1
25
Marketing
Undergraduate 2
03/05/2013

Additional Marketing Flashcards

 


 

Cards

Term
consumer behavior
Definition
consists of the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
Term
purchase decision process
Definition
consists of the five stages a buyer passes through in making choices about which products and services to buy: (1) problem recognition, (2) information search, (3) alternative evaluation, (4) purchase decision, and (5) postpurchase behavior.
Term
evaluation criteria
Definition
the factors that represent both the objective attributes of a brand and the subjective ones a consumer uses to compare different products and brands.
Term
consideration set
Definition
the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
Term
cognitive dissonance
Definition
the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
Term
involvement
Definition
the personal, social, and economic significance of the purchase to the consumer
Term
situational influence
Definition
the five aspects of the purchase situation that impacts the consumer’s purchase decision process: (1) the purchase task, (2) social surroundings, (3) physical surroundings, (4) temporal effects, and (5) antecedent states.
Term
motivation
Definition
the energizing force that stimulates behavior to satisfy a need.
Term
personality
Definition
a person’s consistent behaviors or responses to recurring situations.
Term
self-concept
Definition
the way people see themselves and the way they believe others see them.
Term
perception
Definition
the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world
Term
subliminal perception
Definition
involves seeing or hearing messages without being aware of them.
Term
perceived risk
Definition
the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes that there may be negative consequences
Term
learning
Definition
consists of those behaviors that result from (1) repeated experience and (2) reasoning.
Term
brand loyalty
Definition
a favorable attitude toward and consistent purchase of a single brand over time.
Term
attitude
Definition
a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
Term
beliefs
Definition
a consumer’s subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people
Term
lifestyle
Definition
a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.
Term
opinion leaders
Definition
individuals who exert direct or indirect social influence over others.
Term
word of mouth
Definition
involves the influencing of people during conversations.
Term
reference groups
Definition
consists of people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
Term
consumer socialization
Definition
the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers.
Term
family life cylce
Definition
consists of the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
Term
social class
Definition
the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped.
Term
subcultures
Definition
the subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
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