Shared Flashcard Set

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Chapter 5
N/A
28
Marketing
Undergraduate 3
03/03/2010

Additional Marketing Flashcards

 


 

Cards

Term
Economic buyers
Definition
People who know all the facts and ligically compare choices to get the greatest satisfaction from spending their time and money
Term
Economic needs
Definition
Concerned with making the best use of a consumer's time and money
Term
Discretionary income
Definition
What is left of income after paying taxes and paying for necesities
Term
Needs
Definition
Basic forces that motivate a person to do something
Term
Wants
Definition
"needs" that are learned during a person's life
Term
Drive
Definition
Strong stimulus that encourages action to reduce a need
Term
Physiological needs
Definition
Biological needs-food, water, rest, and sex
Term
Safety needs
Definition
Concerned with protection and physical well-being - health, security, medicine, exercise
Term
Social needs
Definition
Concerned with love, friendship, status, esteem
Term
Personal needs
Definition
Individual's need for personal satisfaction - selfesteem, fun, freedom, accomplishment, relaxation
Term
PSSP Hierarchy of needs
Definition
first comes physiological needs, then safety, then social, and lastly personal
Term
Perception
Definition
How we gather information and interpret it from thw world around us
Term
Selective exposure
Definition
our eyes and mind seek out and notice only info that interests us. (exiting out of popups without noticing it)
Term
Selective perception
Definition
screen out or modify ideas, messages, and info that conflicts with previously learned attitudes or beliefs
Term
Selective retention
Definition
remember only what we want to remember
Term
cues
Definition
products, signs, ads, etc
Term
Response
Definition
effort to satisfy a drive
Term
Attitude
Definition
person's point of view toward something
Term
Belief
Definition
person's attitude about something
Term
Psychographics/lifestyle analysis
Definition

 

analysis of person's everyday pattern of living as expressed in that person's activities, opinions, and interests - AOI's

Term
Reference group
Definition
people to whom and individual looks when forming attitudes about a particular topic.
Term
Opinion leader
Definition
Person who influences others
Term
Extensive problem solving
Definition
putting much effort into deciding how to satisfy a need.
Term
Limited problem solving
Definition
Some effort is required in deciding the best way to satisfy a need.
Term
Routinized response behavior
Definition
he or she regularly selects a particular way of satisfying a need when it occurs
Term
Low-involvement Purchases
Definition
buying a box of salt
Term
Dissonance
Definition
a feeling of uncertainty about whether the correct decision was made
Term
Adoption process
Definition

the steps individuals go through on the way to accepting or rejecting a new idea

 

1) awareness - wants to know about product but lacks details

2) Interest - gathering info about the product

3) evaluation - begins to give product a mental trial

4) trial - buy product, experiment with it

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