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Details Title: chapter 456 Description: chap456 Total Flash Cards: 41 Created: 10/10/2006 17:58:50	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term E-Commerce Definition targeting customers by collecting & analysing business info, conducting transactions, & maintaining online relationships w/ ppl by computers. Term Interactive marketing Definition Buyer-Seller communications in which ppl control the amount & type of info received from a marketer through such channels such as the internet Term Intrant Definition International corporate network that allows employees W/I an org. to talk with each other & gain access to corporate info. Term extrant Definition Public info website Term Bot Definition search program that checks 100's of sites, gathers & assembles info, & brings it back to sender Term corporate Websites Definition Sites that seek to build customer goodwill and suppliment other sales channels rather than to sell goods and services. Term Marketing Websites Definition Primary objective is to increase purchases by online visitors Term Electronic storefront Definition Online store where ppl can view & order merchandise Term cybermall Definition group of virtual stores planned, coordinated, & operated as a unit for online shoppers Term Kiosk Definition Freestanding pc located in a store, that provides ppl w/ internet connections to a firn and it's goods and services. Term Smart card Definition card embedded w/ pc chips that stores personnal and financial info Term Click through rate Definition % of ppl presented w/ a web banner ad who click it. Term Conversion rate Definition % of visitors to a site who make a purchase Term Customer behavior Definition mental and physical activities that occur during selection and purchasing of product Term Consumer behaviors Definition mental and physical activities of ppl who use the purchased good or service Term referance group Definition ppl whose opinions are valued & to whom a person looks for guidance in their own behavior, values & conduct Term Opinion leaders Definition ppl who purchase new things and influence others to buy. Term motive Definition inner state that directs a person toward the goal of satisfying a need Term Perception Definition meaning that a person attributes to incoming stimuli gathered through the 5 sences Term Learning Definition Knowledge or skill acquirred as a result of experience Term Self-concept Definition persons picture of themself Term Evoked set Definition # of alternitives that a consumer actually considers in making a purchasing decision Term Evaluative criteria Definition features that a person considers in choosing among alternatives Term Cognative dissonance Definition inbalance between beliefs & attitudes that occurs after an action or decision is madeon a purchase. Term routinized response behavior Definition rapid consumer problem solving in which no new info is considered; the consumer has already set evaluative criteria & identified available options Term Limited problem solving Definition situation where a person invests some small amount of time and energy in searching for and evaluating alternitives Term extended problem solving Definition Situation that envolves lengthy external searches and long delibration; results when brands are hard to categorize or evaluate Term global sourcing Definition Buying goods and services from suppliers worldwide Term derived demand Definition demand for a resource that results from demand for the goods and services that are produced by that source. Term joint demand Definition demand for a product that depends on the demand for another product used in combination with it. Term inelastic demand Definition demand that, throughout an industry, will notb change significantly due to a price chande. Term outsourcing Definition using outside vendors to producegoods an services formerly produced in-house Term offshoring Definition movement of high-wage jobs from the u.s. to lower-cost overeas locations Term value analysis Definition systematic study of the components of a purchase to determine the most cost-effective approach Term vendor analysis Definition assesment of supplier performance in areas such as, price back orders, timely delivery and attention to spacial requests. Term buying center Definition ppl in an organizational buying action Term commercial market Definition ppl and firms that accuire products to support, directly or indirectly production of other goods and services. Term reseller Definition marketing intermediaries that operate in the trade sector Term consumer-based segmentation Definition dividing a business-to-business market into homogeneous groups based on buyers pruduct spesifications Term North Amerixcan industrial classification system (NAICS) Definition classification used by NAFTA countries to catergorize the business marketplace into detailed market segments. Term End-use application segmentation Definition segmentation a business-to-business market based on how industrial purchasers will use the product