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Chapter 4
Chapter 4 Vocab
10
Marketing
10th Grade
11/16/2012

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Term
Integrated
Definition
An essential part of the business.
Term
Market Opportunities
Definition
New markets and ways to improve a company's offerings in current markets.
Term
Strategy
Definition
A plan that identifies how a company expects to achieve its goals.
Term
Market Segments
Definition
Groups of similar consumers within a large market.
Term
Market Opportunity Analysis
Definition
Studying and prioritizing market segments to locate the best potential based on demand and competition.
Term
Target Market
Definition
A defined segment of the market to which a business wants to appeal.
Term
Decision
Definition
A choice among alternatives.
Term
Channel of Distribution
Definition
Made up of all the businesses involved in completing marketing activities as products move from the producer to the consumer.
Term
Channel Members
Definition
The businesses used to provide many of the marketing functions during the distribution process.
Term
Non-business Organization
Definition
Primary focus is something other that providing a product for profit.
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