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Chapter 4
Ethical and Social Responsibility in Marketing
17
Marketing
Undergraduate 3
09/30/2012

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Term
Ethics
Definition
The moral principles and values that govern the acitons and decisions of an individual or group.
Term
Laws
Definition
Society's standard and values that are enforceable in the courts.
Term
Consumer Bill of Rights
Definition
codified the thics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
Term
Code of Ethics
Definition
A formal statement of ethical principles and rules by conduct.
Term
Moral Idealism
Definition
A personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.
Term
Utilitarianism
Definition
A personal moral philosophy that focuses on the "greatest good for greatest number".
Term
Social Responsibility
Definition
The idea that organizations are part of a larger society and are accountable to that society for their actions.
Term
Green Marketing
Definition
Marketing effors to produce, promote, and reclaim environmentally sensitive products.
Term
Causes Marketing
Definition
Tying the charitable contributions of a firm directly to sales produced through the promotion of one of its products.
Term
Social Audit
Definition
A systematic assessment of a firm's objective, strategies and performance in the domain of social responsibility.
Term
Culture
Definition
set of values, ideas, and attitudes are learned and shared among the members of a group.
Term
Culture
Definition
serves as a socializing force that dictates what is morally right and just.
Term
Business Culture
Definition
comprise the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealing.
Term
Whistleblowers
Definition
Employees who report an employers unethical or illegal actions.
Term
Profit Responsibility
Definition
Concept of social responsibility where companies have a simple duty: to maximize profits for their owners and shareholders.
Term
Stakeholder Responsibility
Definition
Concept of Social Responsibility that focuses on the obligations an organization has to those who can affect achievement of its objectives (consumers, employees, suppliers, and distributors.
Term
Societal Responsibility
Definition
Concept of Social Responsibility that refers to obligations that organizations have to the preservation of the ecological environment and to the general public.
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