Shared Flashcard Set

Details

Chapter 4
Chapter 4 terms
11
Marketing
9th Grade
03/14/2012

Additional Marketing Flashcards

 


 

Cards

Term
Sports Consumer
Definition
a person who may play, offciate, watch, or listen to sports, or read, use, purchase, and/or collect items related to sports.
Term
Market Segmentation
Definition
a way of analyzing a market by specific characteristics to create a target market.
Term
Sports Products
Definition
the goods, services, ideas, or a combination of those things related to sports that provide satisfaction to a consumer.
Term
Tangible Products
Definition
physical goods that offer benefits to the consumer.
Term
Intangible Product
Definition
a non-physical service such as tennis lessons, personal training, and sports camps.
Term
Product Line
Definition
a group of closely related products manufactured and/or sold by a company.
Term
Product Mix
Definition
the total assortment of products that a company makes and/or sells.
Term
Opportunity Cost
Definition
the loss of the opportunity that is passed up in order to recieve something in exchange.
Term
Infrastructure
Definition
the physical development of an area, including the major public systems, services, and facilities of a country or region needed to make a location function.
Term
Sports Franchise
Definition
an agreement or contract for a sports organization to sell a parent company's (i.e., a national sports league) good or service within a given area.
Term
Grassroots Marketing
Definition
marketing acticity on a local community.
Supporting users have an ad free experience!