Shared Flashcard Set

Details

Chapter 1 Marketing is Dynamic
Mrs. Dare's Marketing Course
16
Marketing
12th Grade
09/14/2012

Additional Marketing Flashcards

 


 

Cards

Term
Customer
Definition
Individual or group who buys products
Term
Distribution
Definition
Process of physically delivering goods to customers
Term
Forecast
Definition
To predict future sales and revenue
Term
Four Ps
Definition
Product, price, place and promotion
Term
Good
Definition
A physical item; something that you can touch
Term
Idea
Definition
A concept, cause, issue, image, or philosophy that can be marketed
Term
Marketing
Definition
Dynamic activities that focus on the customer to generate a profitable exchange
Term
Marketing mix
Definition
Plan of action for marketing a product; consists of the decisions made about each of the Four Ps for that product
Term
Marketing plan
Definition
A plan that guides a company so that it avoids such pitfalls as lost sales, lost opportunities, and poor product planning
Term
Place
Definition
Marketing activities involved in making products available to customers; includes distribution
Term
Price
Definition
Amount of money requested or exchanged for a product
Term
Product
Definition
Anything that can be bought or sold; includes goods, services and ideas
Term
Promotion
Definition
Process of telling people about the product and the company that offers it
Term
Service
Definition
Action that is done for you
Term
SWOT analysis
Definition
An analysis that includes a company's strengths, weaknesses, opportunities, and threats
Term
Target market
Definition
The specific group of customers whose needs a company will focus on satisfying
Supporting users have an ad free experience!