Shared Flashcard Set

Details

Unit 5: Set 1
Promotion
18
Marketing
10th Grade
02/04/2013

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Cards

Term
Noise
Definition
Interference that can cause the message to be interpreted by the reciever incorrectly.
Term
Promotional Mix
Definition
The blend of the promotional elements of advertising, personal selling, publicity, and sales promotion into a strategy for delivering a message to the target market.
Term
Message Channel
Definition
The medium the sender choosesto sransmit to the message.
Term
Mass Communication
Definition
Involves communication to huge audiences, usually through mass media such as magazines, radio, television, or news papers.
Term
Decoding
Definition
Interpreting the message or symbols and converting them into concepts and ideas.
Term
Feedback
Definition
The reciever's reaction or response to the source's message.
Term
Reciever
Definition
The person or persons to whom the messsage is directed.
Term
Interpersonal Communication
Definition
Involves two or more people in some kind of person-to-person exchange.
Term
Promotional Plan
Definition
The carefully arranged sequence of promotions designed around a common theme responsive to specific objectives.
Term
Advertising
Definition
Paid form of nonpersonal communication sent through a mass medium by an organization about its products or sevices.
Term
Promotion
Definition
Any form of communication used to inform, persuade, or remind consumers about an organization's goods or services.
Term
Personal Selling
Definition
Person-to-person communication with potential customers in an effort to inform, persuade, or remind them to purchase an organization's products or services.
Term
Sender
Definition
The source or originator of the message in the communication process.
Term
Publicity
Definition
Nonpaid form of communication about a business or organization (or its products and services) that is transmitted through a mass medium.
Term
Goodwill
Definition
The customer;s positive feelings about an organization, product, or services.
Term
Sales Promotion
Definition
An activity or material that offers consumers a direct incentive to buy a good or service.
Term
Encoding
Definition
Putting the message into language or symbols that are familiar to the intended reciever.
Term
Communication Process
Definition
In marketing, the transfer of a message from a sender to a reciever to facilitate an exchange.
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