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Chapter 10
Chapter 10 terms
12
Marketing
9th Grade
02/22/2012

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Term
Entertainment Marketing
Definition
which is the process of devolping, promoting, and distributing products, or goods and services, to satisfy customers' needs tnad wants through entertainment, or any diversion, amusement, or method of occupying time.
Term
Fad
Definition
is a short-term popular trent, style,product, or service.
Term
Media
Definition
are the methods used for communicating or transmitting messages, which can be pure entertainment or marketing-related messages.
Term
Cross-Selling
Definition
or the method of selling additional related products tied to one name.
Term
Leisure Time
Definition
or time free from work or duties.
Term
Break Even
Definition
or have costs and expenses equal the income revenue.
Term
Oligopoly
Definition
or a business situation in which a few firms affect but do not control an industry.
Term
Affiliate
Definition
an independent broadcaster that contracts with larger national networks for programming.
Term
Ratings
Definition
the rankings of TV-show or radio-show popularity in a certain time period.
Term
Nice Marketing
Definition
a type of marketing that focuses on a small target market of consumers who have very similar interests.
Term
Brick-And-Mortar Store
Definition
a retail business with a physical location or store site.
Term
Nonprofit Orfanization
Definition
a non-governmental organization that focuses on providing a service rather than a profit.
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