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Channels of Distribution
Ch. 21 Marketing Essentials
24
Marketing
11th Grade
01/17/2007

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Term
Channel of Distribution
Definition
is the path a product takes from the producer or manufacture to the final user
Term
intermediaries
Definition
all the businesses involoved in sales transactions that move products from the manufacturer to the final user
Term
Intermediaries
Definition
all the business involved in sales transactions that move products from the manufacturers to the final user
Term
wholesalers
Definition
buy large quantities of goods from manufacturers, store the goods, and then resale them to other businesses
Term
Wholesalers
Definition
buy large quanties of goods from manufactures
Term
rackjobbers
Definition
are wholesalers that manage inventory and merchandising for retailers buy counting stock,filling it in when needed, and maintaining store displays
Term
drop shippers
Definition
own the goods they sell but do not physically handle the actual products
Term
Rack Jobbers
Definition
wholesalers that manage inventory and merchandising for retailers by counting stock, filling it when neede and mainting store displays
Term
retailers
Definition
sell goods to the final consumer for personal use
Term
Drop Shippers
Definition
own the goods they sell but do not physically handle the actual products
Term
brick and morter retailers
Definition
sell goods to the consumer from their own physcial stores
Term
e-tailing
Definition
online retailing
Term
Retailers
Definition
sell goods to the finall consumer for personal
Term
agents
Definition
acts as intermediaries by bringing buyers and sellers together
Term
direct distribution
Definition
occurs when the goods or services are sold from the producer directly to the consumer
Term
direct distribution
Definition
occurs when the goods or services are sold from the producer directly to the consumer
Term
direct distribution
Definition
occurs when the goods or services are sold from the producer directly to the consumer
Term
direct distribution
Definition
occurs when the goods or services are sold from the producer directly to the consumer
Term
indirect distribution
Definition
involves one or more intermediaries
Term
exclusive distribution
Definition
invloves protected territories for distribution of a product in a given geographic area
Term
intergrated distribution
Definition
a variation on exclusive distribtion is found in operations
Term
selective distribution
Definition
means that a limited number of outlets in a given area are used to sell products
Term
intensive distribution
Definition
involves the use of all suitible outlets to sell a product
Term
e-market place
Definition
online shopping location
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