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Business Communications
Chapter 2 vocab
25
Business
Undergraduate 2
09/20/2011

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Term
language
Definition
system of symbols, words, and/or gestures used to communicate meaning
Term
semantic triangle
Definition
three-part model in which a symbol refers to a thought, which in turn refers to the thing it symbolizes
Term
primary messages
Definition
refers to the intentional content in a message, both verbal and nonverbal
Term
secondary messages
Definition
refer to the unitentional content in a message, both verbal and nonverbal
Term
auxiliary message
Definition
refere to the intentional and unitentional ways a primary message is communicated
Term
attention statement
Definition
the way you focus the audience's attention on your and your speech
Term
introduction
Definition
part of a speech that establishes a realtionship with your audience and clearly states your topic
Term
body
Definition
main content area of speech
Term
conclusion
Definition
part of a speech that provides the audience with a sense of closure by summarizing the main points and relating the points to the overall topic
Term
residual message
Definition
idea or thought that stays with your audience well after the speech
Term
syntactic rules
Definition
govern the order of words in a sentence
Term
semantic rules
Definition
govern the meaning of words and how to interpret them
Term
contextual rules
Definition
govern meaning and word choice according to context and social custom
Term
paradigm
Definition
a clear point of view involving theories, laws, and/or generalization that provide a framework for understanding
Term
denotative meaning
Definition
word's common meaning often found in the dictionary
Term
connotative meaning
Definition
a meaning often not found in the dicitionary but in the community of users, can involve emotional association, can be individual or collective but not universal
Term
cliche
Definition
once-clever word or phrase that has lost its impact through overuse
Term
jargon
Definition
an occupation-specific language used by people in a given profession
Term
slang
Definition
use of existing of newly invented words to take the place of standard or traditional words with the intent of adding an unconventional or humorous
Term
sexist language
Definition
uses gender as a discriminating factor
Term
racist language
Definition
discriminates against members of a given race or ethnic group
Term
euphemism
Definition
involves substituting an acceptable word for an offensive, controversial, or unacceptable one that conveys the same or similar meaning
Term
doublespeak
Definition
deliberate use of words to disguise, obscure, or change meaning
Term
signposts (indicators)
Definition
key words that alert the audience to a change in topic, a tangential explanation, and example, or a conclusion
Term
precise words
Definition
words that paint as vivid and accurate a mental picture as possible for your audience
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