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Business Communications
chapter 3 vocab
33
Business
Undergraduate 2
09/19/2011

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Term
awareness
Definition
the ability to be conscious of events and stimuli
Term
self
Definition
one's own sense of individuality, personal characteristics, motivations, and actions
Term
attitude
Definition
your immediate disposition toward a concept or an object
Term
beliefs
Definition
ideas based on our previous experiences and convictions, not necessarily based on logic or fact
Term
values
Definition
core concepts and ideas of what we consider good or bad, right or wrong or what is worth the sacrifice
Term
self-image
Definition
how you see yourself, how you would describe yourself to others
Term
physical characteristics
Definition
eye color, hair length, height and so forth
Term
self-esteem
Definition
how you feel about yourself, your feelings of self-worth, self-acceptance and self-respect
Term
self-concept
Definition
what we perceive ourselves to be
Term
looking-glass self
Definition
how we look to others and how they view us, treat us, and interact with us to gain insight of our own identity
Term
self-fulfilling prophecy
Definition
phenomenon in which someone's behavior comes to match and mirror others' expectations
Term
preunderstanding
Definition
a set of expectations and assumptions from previous experience that we apply to a new problem or situation
Term
conventions
Definition
conventional language patters for a specific genre
Term
selection
Definition
action of sorting competing messages or choosing stimuli
Term
stage
Definition
the setting,scene and context of the communication interaction
Term
internal stimuli
Definition
those that arise from within one's self, such as being hungry
Term
external stimuli
Definition
involves stimulation from outside one's self
Term
selective exposure
Definition
both information we choose to pay attention to and information that we choose to ignore, or that is unavailable to us
Term
selective attention
Definition
involves focusing on one stimulus and tuning out a competing stimulus
Term
selective retention
Definition
involves choosing to remember one stimulus over another
Term
organization
Definition
the process of sorting information into logical categories or series
Term
proximity
Definition
the perceptual organization of information based on physical relationship of space to objects
Term
continuity
Definition
tendency for our brain to see lines and movement where none exist
Term
similarity
Definition
the perceptual organization of information based on perceived points of common characteristics across distinct items
Term
closure
Definition
our tendency to use previous knowledge to fill in the gaps in an incomplete idea or picture
Term
individual differences
Definition
attributes that cause different people to perceive things differently
Term
demographic traits
Definition
characteristics that make someone an individual, but that he or she has in common with others
Term
reciprocity
Definition
the mutual expectation for exchange of value or service
Term
mutuality
Definition
searching for common ground and understanding with the audience
Term
nonjudgmentalism
Definition
being open-minded; willing to examine diverse perspectives
Term
honesty
Definition
truthfuliness; a key ingredient in trust
Term
respect
Definition
giving and displaying particular attention to the value you associate with someone or a gorup
Term
active listening and reading
Definition
focusing your attention on the message you are hearing or reading, without distractions or interruptions
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