Shared Flashcard Set

Details

Advertising
Exam
5
Marketing
Undergraduate 2
03/15/2006

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Cards

Term
Name and give a description of the five (5) key practices driving the IMC movement.
Definition
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Term
Name and give a description of the six (6) elements of IMC. What role does advertising
play and how important is it.
Definition
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Term
. Name ten (10) key reasons why agencies lose clients.
Definition
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Term
. Name and explain six (6) different systems of agency compensation.
Definition
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Term
Name and explain the four (4) strategies in the Brand Attitude Persuasion multi-attribute model.
Definition
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