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Ad-quipping Your Business
PR003
33
Marketing
11th Grade
05/27/2014

Additional Marketing Flashcards

 


 

Cards

Term
1. Advertising media: Channels of communication used by businesses for delivering promotional messages to target groups of consumers
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2. Alternative-press newspapers: Papers that serve younger, trendier crowds interested in the arts and entertainment
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3. Avatar: A graphical representation of a person or company that is used in web environments including virtual worlds and chat rooms
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4. Broadcast media: Promotional media including radio and television that may be transmitted through the air, cable, or Internet
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5. Business magazines: Magazines that appeal primarily to members of the business community
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6. Community newspaper: A suburban or rural paper delivered to residents in a geographic area
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7. Consumer magazines: Magazines that are generally read by individuals for personal enjoyment during their leisure time
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8. Demographics: The physical and social characteristics of the population
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9. Direct mail: Promotional medium that comes to consumers’ homes and businesses in the form of letters, catalogs, postcards, folders, faxes, and e-mails
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10. Directory advertising: Promotional messages found in directories of a general nature such as the Yellow Pages or in specialized listings of companies in an industry
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11. Do-Not-Call registries: Databases containing personal telephone numbers that, by law, telemarketers are not permitted to call
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12. Electronic direct mail: Promotional messages that are delivered over computer networks to e-mail addresses
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13. Human billboards: Individuals who have been hired to wear tattoos (either temporary or permanent) that advertise specific companies or products
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14. Human directionals: Individuals wearing or holding signs to advertise a business or product
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15. Infomercial: Lengthy commercial that looks like a television program
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16. Movie theater advertising: Promotional messages shown prior to the screening of a film in a movie theater; also includes posters, stand-ups, and other advertisements present in a movie theater lobby
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17. Opt-in e-mail marketing: Sending electronic promotional messages with a recipient’s permission and allowing the recipient to request removal from the subscriber list at any time
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18. Out-of-home media: Promotional media that are delivered to consumers when they are away from home
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19. Podcast: A digital recording that is distributed over the Internet and downloaded to a computer or mobile device for playback
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20. Pop-up ads: Promotional messages that appear in a separate browser window
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21. Portal: Popular starting point for surfing the Web; a gateway to the Web; a directory that offers a variety of features such as news, chats, weather, etc.
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22. Poster panels: Outdoor advertising space on which posters containing advertising messages are affixed; also known as billboards
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23. Printed direct mail: Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service
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24. Product placement: A type of “other” media that uses products as props in movies, television shows, and computer games
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25. Publications: Category of advertising media that includes newspapers and magazines that are printed on a regular basis
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26. Short messaging service (SMS): Technology that allows people to send text messages over their cell phones
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27. Smishing: Illegal activity that involves posing as a financial institution or other business and sending fraudulent text messages requesting personal information such as account numbers and passwords; similar to Internet phishing
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28. Spam: Junk e-mail that the recipient did not request and does not allow the recipient to request removal from the subscriber list; also known as unsolicited commercial e-mail
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29. Specialty media: A type of “other” media that features a business’s logo, is useful, and is given away freely
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30. Spectacular: A type of out-of-home advertisement built to order and often designed with neon lights or moving parts
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31. Target market: The particular group of customers a business seeks to attract
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32. Telemarketing: Advertising medium grouped with “other” media that utilizes telephone service to promote a product either by phoning prospective customers or providing a number for them to call
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33. Transit poster: A type of out-of-home advertisement found in various modes and locations of mass transportation
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